STROOM
A new brand for an electric scooter that is silent, light and quick off the line.
- Sector
- Electric mobility
- Our role
- Designing a new brand
- Disciplines
- Brand identity · Campaign · App design
- Year
- 2026
The design system
The STROOM system. In one folder.
04 Templates
Designed for what you make. You fill them in.
- deck.pptxpptx8,6 MB
- instagram-post.figfigTemplate
- story.figfigTemplate
- newsletter.htmlhtml24 KB
- business-card.pdfpdf220 KB
- poster.pdfpdf3,1 MB
- website.figfigFigma
The design system of STROOM, a fictional concept study.
Made with the system
Silently
fast.
Electric, 68 kilos light and fully charged in three hours. Made for the city, from the first metre to the last.
Reserve your S1CHARGE
Silently
fast.
STROOM S1 · 45 KM/H · 120 KM · RESERVE NOW
The S1 is here. Electric, light and quicker off the line than anything in town.
Brief
Design question: How do you show speed when your product makes no sound?
STROOM is a fictional Dutch maker of light electric scooters. Its first model, the S1, does 45 km/h and charges in three hours. There was a name, a prototype and a launch date. No logo, no colours, no voice. And a market full of brands that all look the same: white, rounded and friendly.
Design thinking
Everything leans forward. An extremely wide, italic typeface that shoots past the edge of every surface. Large figures as the lead actors. Safety orange as the main colour, black as asphalt. And a system of speed lines that can replace photography: every piece feels fast, even without the product in shot.
Design principles
Always forward
Type, lines and arrows point right. Nothing stands still.
Figures are the hero
Speed, range and charge time are as large as the surface allows.
Orange is attention
Orange surfaces carry the message. Black and chalk white bring calm.
Lines replace photos
No product photo? Then the speed lines take over the image.
Typography and colour
Silently fast
Anybody · Extra wide and italic for headlines and figures, regular for text
- Safety orangeMain colour, large surfaces
#FF4D00 - AsphaltText, screens, the night
#0B0B0C - Chalk whitePaper and calm
#F2F1EC - Signal yellowStatus only: on, free, active
#C8FF00
Imagery and motion
Applications
The same identity, each time with its own composition. Designed for:
- Launch billboard
- Product page
- Ride app
- Street poster
- Instagram launch
- Sticker sheet
- Charging point
- Spec sheet
km/h,withouta sound.
Silently
fast.
STROOM S1 · 45 KM/H · 120 KM · RESERVE NOW
S1
Technical data
- Top speed
- 45km/h
- Range
- 120km
- Charge time
- 3hrs
- Weight
- 68kg
- Power
- 4kW
Values at 20 °C, 80 kg rider, City mode.
A working digital application
The ride app shows what matters at a glance: your speed, your battery and how far you can still go. The same wide figures as on the billboard, but in your hand.
What we keep
- The name STROOM
- The model name S1
What we add
- Logo and streak mark
- Wide italic typeface and figure style
- Speed lines as an image system
- Campaign, app, stickers and charging point
- Templates and instructions for AI tools
The system behind the work
Everything you see above is also in the library: with rules, variants and technical details. So a new maker, agency or agent can carry on straight away.
The handover package
- Start guideWhere to begin, the fastest route per task
README.md - What your brand stands forCharacter, tone and language, in Dutch and English
brand/ - Colours, type and sizesEvery choice with a name and a meaning
tokens/ - Logos, icons and imagesApproved, logically named and described
assets/ - TemplatesDecks, documents, posts and pages
templates/ - RecipesStep by step, for what you make often
recipes/ - Do and don’tExamples, with the reasons why
examples/ - Instructions for AI toolsSo any AI agent knows your brand
AGENTS.md - What changedEvery update, explained
CHANGELOG.md
A new application, with the same rules
Brief: “Create an Instagram post for the S1 launch, with a long title and no product photo.”
- Pick the "launch post" recipe: orange surface, black type.
- Without a photo, the speed lines fill the top half.
- The title sits at the bottom in the wide italic, five lines at most.
- Logo bottom left, call to action bottom right. Always.
Curious what this means for your brand?
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