Design system
The input all your output comes from.
Your visual identity as a working system: files, rules, templates and a brand document for AI. We design it, build it and teach your team to work with it. After that, you make everything yourself.
04 Templates
Designed for what you make. You fill them in.
- deck.pptxpptx8,6 MB
- instagram-post.figfigTemplate
- story.figfigTemplate
- newsletter.htmlhtml24 KB
- business-card.pdfpdf220 KB
- poster.pdfpdf3,1 MB
- website.figfigFigma
Example of a delivered design system. We tailor the contents to what you make.
What you receive
Eight parts, always the same care.
- 01
What your brand stands for
Character, audience and principles, turned into choices you can apply.
- 02
Identity
Logo, colour, type, imagery, icons, composition and motion.
- 03
Clear agreements
Which colour for what, how big, how much space. Exceptions included.
- 04
Files in order
Every approved file, logically named, with guidance on use.
- 05
Templates
Designed to measure for everything you make often.
- 06
Building blocks
Reusable parts for your website or product, when you need them.
- 07
Ready for your tools
Set up for the software and AI tools your team already uses.
- 08
Maintenance
Versions, changes and a named owner. So everything stays right.
Rules you can read
Every choice has a reason.
The logo always sits top left, with clear space around it the height of the logo.
View the specifications
logo.position = top-left
logo.clearspace = 1 × logo heightThree routes
Where do you start?
Your brand in order
You have a good logo, but everyone makes things differently.
Fixed price after the intro call
3 to 5 weeks
- Your current logo, colours and type, clearly captured
- Templates for what you make most
- Instructions for AI agents
- A working session with your team
- Most chosen
Your brand refreshed
Your brand feels dated or no longer fits who you are now.
Fixed price after the intro call
4 to 7 weeks
- A refreshed logo, colours and type
- The complete design system in one folder
- Templates for what you make most
- Instructions for AI agents
- Help with the switch
A new brand
You are starting something new, or starting over.
Fixed price after the intro call
6 to 9 weeks
- Positioning and brand story
- A new logo and a visual language of your own
- The complete design system in one folder
- Templates, AI instructions and handover
Intro call
Free
30 minutes, by video or at your office. You hear which route fits and what it costs.
Not sure yet? Starter sprint
1 to 2 weeks: we review your brand and all your material, a working session with your team, one first design direction.
Afterwards
New templates, extra applications or a designer on call. Cancel monthly.
Process
How we get to your system together.
- 01
Kick-off
One intensive session: who you are, what you make, where you are heading.
A sharp design question
- 02
Direction
You see your brand on real applications straight away. You choose, we keep going.
A chosen direction
- 03
Build
Logo, colours, type, templates and AI instructions: everything built out in one sprint.
Your complete design system
- 04
Create
Your team creates something straight away, with us alongside. We fix whatever rubs on the spot.
A team that creates
Who works with it
One source, for everyone who creates.
Your team
Templates for what you make most, with clear boundaries.
Designers and agencies
A library of parts, rules and examples.
Developers
Colours, type and building blocks straight in the code, with clear instructions.
AI tools
Recipes and examples of what to do and avoid, set up per tool.
Our own system
This website is built the way we deliver.
Colour
- color.paper#F3F3F0Paper. Cool off-white for large surfaces.
- color.paper-raised#FFFFFFWhite. Cards, windows and forms.
- color.concrete#E5E5E1Concrete. Supporting surfaces.
- color.concrete-deep#D2D2CCRules and dividers.
- color.ink#0B0B0FInk. Text, headings and dark sections (17.7:1 on paper).
- color.ink-raised#1A1A21Raised surface inside dark sections.
- color.graphite#5A5A63Graphite. Captions and metadata (6.1:1 on paper).
- color.volt#3A2BFFVolt. Actions and selection. Always the next step (6.4:1).
- color.volt-deep#2A1CE0Volt on hover and on concrete.
- color.volt-light#A9A2FFVolt on dark surfaces.
- color.acid#CCFF00Acid. Accent and highlight, never text on paper.
- color.ink-muted#A7A7B0Secondary text on ink (8.2:1).
Type scale
- size.4xlYou create everything with itHero, 46–120px.
- size.3xlYou create everything with itHeading 1, 40–84px.
- size.2xlYou create everything with itHeading 2, 32–58px.
- size.xlYou create everything with itHeading 3, 24–36px.
- size.lgYou create everything with itLead, 19–24px.
- size.mdYou create everything with itBody text, 17–19px.
- size.smYou create everything with itCaptions, 15px.
Spacing
- space.14px
- space.28px
- space.312px
- space.416px. Base distance inside components.
- space.524px
- space.632px
- space.748px
- space.864px
- space.996px
- space.10128px
Motion
- motion.fast160ms · Hover and focus.
- motion.base280ms · Panels and switches.
- motion.slow520ms · Large demonstrations.
Frequently asked questions about design systems
What is the difference between brand guidelines and a design system?
Guidelines describe rules. A design system also delivers the building blocks: tokens, templates, components and examples that let you apply those rules directly. It is made to work with, not just to read.
Can you turn our existing brand into a design system?
Yes, that is often the best starting point. We make existing choices explicit, fill the gaps and set up templates and instructions. Your logo does not have to change for that.
Do we need developers?
Not necessarily. A marketing team often benefits most from good templates and clear rules. If you build software, we also deliver building blocks in code. We match the delivery to how you actually work.
Does it work with our existing tools?
We deliver in the tools your team uses and test that with real briefs. Which tools and versions we support is recorded in the acceptance report.
Who owns the system after delivery?
You do. You get the source files and the agreed rights, even if we do not continue working together. Third-party licences are recorded separately.
Ready to make your brand usable?
Half an hour, free and without obligation. You hear which route fits your brand and what it costs.
- 30 minutes
- Free
- An invitation within one working day
Prefer to pick a day yourself? Choose your moment or email hallo@undesign.space
