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Insights

On brands, systems and AI.

What we learn in our work, written down clearly. For marketers, designers and developers who want their brand to work harder.

01November 13, 20265 min read
What is a design system? (And when do you need one?)
A design system is more than a brand book. We explain how it differs from brand identity and guidelines, and when your organisation needs one.
- Design systems
- Brand identity
Read the article: What is a design system? (And when do you need one?)
02November 13, 20265 min read
Design tokens explained for marketers and developers
Design tokens are design decisions with a name and a meaning. What they are, how core and semantic tokens work, and what the DTCG format is.
- Design tokens
- Design systems
Read the article: Design tokens explained for marketers and developers
03November 13, 20266 min read
Getting your brand ready for AI agents
What AI agents need to design and build on brand: brand files, tokens, components, recipes and examples. And where the limits are.
- AI agents
- Design systems
Read the article: Getting your brand ready for AI agents

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