undesign
The undesign un mark as colour picker
un · 284 · Colour picker

Studio

Taste, engineering and AI at one table.

Undesign is a Dutch design studio for design systems. Designers with a signature of their own and design engineers work together with AI: AI does the heavy lifting, we make the choices. Where the work calls for it, we bring in specialists in typography, photography, motion and development.

Video, placeholder

What we believe

  1. 01

    A brand needs a face of its own.

    Different colours on the same template is not design. Character lives in composition, imagery, language and motion.

  2. 02

    Quality lives in coherence and detail.

    The line breaks of a headline, the alignment of an icon, the space around a photo. That is where you see the difference.

  3. 03

    A good handover extends the reach of design.

    Design that only lives in the designer’s head gets lost. We record it, so others can carry it forward.

People

Taste makers and engineers.

Undesign brings together designers with a signature of their own and design engineers who deliver everything working. The people who draw your logo also sit down with your developers.

Taste

They decide how your brand feels.

  • Creative direction
  • Logo design and typography
  • Art direction and photography
  • Illustration and icons
  • Motion

Engineering

They make it work, everywhere.

  • Design engineering
  • Design systems
  • Figma libraries
  • Setting up AI tools
  • Templates in your own software

Specialists where needed.

The studio is deliberately small. For typography, photography, illustration, motion and development we work with carefully chosen specialists. The creative direction stays with us.

Designers with AI.

AI is our tool, not a replacement. It makes variations, formats and build-outs in hours instead of days. The creative direction, design decisions and final judgement rest with us. We are accountable for the result.

Where do you want to take your brand?

Half an hour, free and without obligation. You hear which route fits your brand and what it costs.

  • 30 minutes
  • Free
  • An invitation within one working day

We only use your details to schedule the call. Privacy

Prefer to pick a day yourself? Choose your moment or email hallo@undesign.space