undesign

STROOM · Identity

Logo and streak mark

Three streaks leaning forward, next to an extra wide wordmark.
Concept study

What it is for

The mark also works without the name: on a helmet, in the app or as a charging icon. Together with the wordmark it signs everything.

Usage rules

  • Clear space around it is at least the height of the mark.
  • The mark always points right. Never mirror or rotate it.
  • On orange the logo is black; on black the mark is orange.
  • Smaller than 24 pixels: the mark alone, no word.

Variants

  • Horizontal
  • Word only
  • Mark only
  • Black on orange
  • Orange on black
Elements from the same system, following the same rules.

Elements like these, for your own brand.

We design them, document the rules and set them up for your team and your tools.