NACHTVORST
A rebuilt brand for a techno club in a former cold store.
- Sector
- Club culture
- Our role
- Focused rebrand
- Disciplines
- Rebrand · Typography · Event design
- Year
- 2026
The design system
The NACHTVORST system. In one folder.
04 Templates
Designed for what you make. You fill them in.
- deck.pptxpptx8,6 MB
- instagram-post.figfigTemplate
- story.figfigTemplate
- newsletter.htmlhtml24 KB
- business-card.pdfpdf220 KB
- poster.pdfpdf3,1 MB
- website.figfigFigma
The design system of NACHTVORST, a fictional concept study.
Made with the system
Nachtvorst
Weekend / Cold store 4, Harbour district
13—15
Feb 2027
Weekend 13—15 February 2027Nachtvorst
- 001
- Cold room
- 12″ compilation
- A1—B4
Sat 14.02
Nachtvorst
Weekend ticket · 1 person
Gate 2
13—15.02.2027
Isobaar
Sat 00:30 / Hall B
3 nights to go
Brief
Design question: How do you make a club night look as cold, physical and relentless as it feels, while everyone sees at a glance who plays when?
NACHTVORST is a fictional techno night in a former cold store in the harbour. The name was strong and so was the story: dancing in a room that used to sit at minus eighteen. But the posters, the site and the socials looked like a thousand other parties: a purple-to-orange gradient, centred text, little snowflakes. Nobody recognised a NACHTVORST poster from ten metres away.
Design thinking
We kept the name and the frost story, and threw out everything else. The new identity is built like the building itself: narrow, towering letters, a programme that reads like a departure board, icy crystals that grow like frost on glass. Ultraviolet for the light on the floor, acid green only for what matters right now. The later the night, the taller the wordmark.
Design principles
The lineup is architecture
Names stand side by side like towers. The bigger the act, the taller the tower.
The later, the taller
The wordmark stretches with the time. Normal at 23:00, a tower at 05:00.
One signal per surface
Acid green points to one thing: what is on now, the ticket button, the freezing line.
Read it like a departure board
Times, halls and names always come in the same order. Looking for three a.m.? One glance.
Typography and colour
Koudbloed 03:00
Big Shoulders · Wordmark, names and dates, narrow and stretched
- NightBackground, near black
#050508 - FrostType and crystals
#E6F8FF - UltravioletSurfaces, the light on the floor
#5B1BFF - AcidOne signal per surface
#D4FF00
Imagery and motion
Applications
The same identity, each time with its own composition. Designed for:
- Tower poster
- Event page
- Programme app
- Instagram stories
- Wristband
- Entry stamp
- Wayfinding
- Record sleeve
Nachtvorst
13—15.02.2027
Isobaar
Sat 00:30 / Hall B
3 nights to go
Nachtvorst
- 001
- Cold room
- 12″ compilation
- A1—B4
Hall 4
Cold room / 2,400 m²
- Hall A↗
- Cloakroom↓
- Exit←
A working digital application
The app is the departure board in your pocket. What is on now lights up green, what has passed fades, and your ticket always sits at the bottom. No menus, no searching at three in the morning.
What we keep
- The name NACHTVORST
- The story of the cold store
- The fixed weekend format: Friday to Sunday
What we add
- Stretchable wordmark and crystal mark
- Tower posters and a departure-board programme
- App showing what is on now
- Wristband, stamp, wayfinding and record sleeve
Sat 14.02
Nachtvorst
Weekend ticket · 1 person
Gate 2
The system behind the work
Everything you see above is also in the library: with rules, variants and technical details. So a new maker, agency or agent can carry on straight away.
The handover package
- Start guideWhere to begin, the fastest route per task
README.md - What your brand stands forCharacter, tone and language, in Dutch and English
brand/ - Colours, type and sizesEvery choice with a name and a meaning
tokens/ - Logos, icons and imagesApproved, logically named and described
assets/ - TemplatesDecks, documents, posts and pages
templates/ - RecipesStep by step, for what you make often
recipes/ - Do and don’tExamples, with the reasons why
examples/ - Instructions for AI toolsSo any AI agent knows your brand
AGENTS.md - What changedEvery update, explained
CHANGELOG.md
A new application, with the same rules
Brief: “Create an Instagram story for a last-minute lineup addition, with a long artist name.”
- Pick the "story: artist" recipe. Ultraviolet surface, strobe bars at the top.
- The name fills the width and stretches upward. Too long? Two lines, never smaller.
- Day, time and hall in the mono type, always in that order.
- One green element at the bottom: the nights left until the weekend.
Curious what this means for your brand?
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