undesign

NACHTVORST · Identity

Stretchable wordmark

A wordmark that grows with the night, plus the crystal mark for small places.
Concept study

What it is for

The brand tells the time. Early in the evening the wordmark stands normal; towards morning it is a tower. Every piece feels like a moment in the same night.

Usage rules

  • Three fixed heights: 23:00, 02:00 and 05:00. Never in-between.
  • Only in frost white on night or ultraviolet.
  • The crystal mark replaces the wordmark below 24 pixels wide.
  • Never stretch sideways, only upward.

Variants

  • 23:00
  • 02:00
  • 05:00
  • Crystal mark
Elements from the same system, following the same rules.

Elements like these, for your own brand.

We design them, document the rules and set them up for your team and your tools.