Zerohassle.
nulBookkeeping that does itself.
Campaign visual
GraphicNUL
NUL · Identity
The zero mark
The NUL symbol and the four ways to use it: filled, outlined, sliced and in a grid.
Concept study- grid 8 × 10
- stroke 0.15 em
- corner radius 0.30 em
The zero mark
Filled
Outlined
Sliced
In a grid
What it is for
The zero is the brand’s image. With four fixed variants, anyone can build a piece with it without it turning into a mess.
Usage rules
- The zero is always bigger than its frame and gets cropped.
- Sliced only on dark, the grid only on white.
- Never rotate, distort or add a shadow.
- In running text, just write "0", not the mark.
Variants
Related examples
Elements from the same system, following the same rules.
Elements like these, for your own brand.
We design them, document the rules and set them up for your team and your tools.
