- grid 8 × 10
- stroke 0.15 em
- corner radius 0.30 em
The zero mark
Filled
Outlined
Sliced
In a grid
The zero mark
IdentityNUL
NUL · Graphic
Campaign visual
Billboards and banners: two words, an enormous zero and nothing else.
Concept studyZerohassle.
nulBookkeeping that does itself.
What it is for
A campaign you recognise from a moving tram. The format scales from billboard to banner without a new design.
Usage rules
- Three words at most, always with a full stop.
- The zero falls off the right edge, with an outlined zero behind it.
- Always a cobalt surface, white type.
- Wordmark and one line bottom left, nothing else.
Variants
Related examples
Elements from the same system, following the same rules.
Elements like these, for your own brand.
We design them, document the rules and set them up for your team and your tools.
