undesign

Client case

SAAF: a brand for agents that audit together.

SAAF stands for Shared Audit Agents Framework: AI agents that run audits together, safely and verifiably. We designed the brand, from logo to brand film and campaign imagery.

The input

A shield, a grid and small dots.

The system under everything: a logo drawn from one line, a grid with AI dots as agents, tight typography and three colours.

The logo

A shield and an S, drawn from one continuous line. The shield stands for safety, the line for agents working together.

  • Black#0A0A0A
  • White#FFFFFF
  • Deep blue#0A1A8C

Grid, dots and typography

Underneath everything is a grid. On it, small dots work as agents: first one, then many. Generated with AI, placed by the system. The typography is tight and direct: short sentences, large type.

  • One agent on the grid
    One agent on the grid
  • Then many
    Then many
  • Typography on the dot grid
    Typography on the dot grid
The output

A brand film and campaign imagery.

From the same input: a film where first one agent works and then many, and campaign imagery that is recognisably Amsterdam.

The brand film

Logo, dot grid and motion in one film. One agent, then many. Made with AI, directed and edited by us.

Campaign imagery

Imagery made with AI: recognisably Amsterdam, in the light and colours of the brand. Ready for web, social and decks.

Collage of Amsterdam canal houses with black flags, from above and close up, made with AI.
Next casenewworks.aiLogo and a complete design system for a studio that builds reliable AI agents.

A brand like this for your company?

Half an hour, free and without obligation. You hear which route fits your brand and what it costs.

  • 30 minutes
  • Free
  • An invitation within one working day

We only use your details to schedule the call. Privacy

Prefer to pick a day yourself? Choose your moment or email hello@undesign.space